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5 Social Media Tips for Marketing your Multifamily Communities
Multifamily social media management is key to attracting new residents and retaining current residents. Taking advantage of it can improve your online presence. From there, it enables you to access and engage with thousands of potential customers, clients, or tenants.
Nowadays, social media is used by a large percentage of the world. According to recent statistics, HYPERLINK "https://www.broadbandsearch.net/blog/average-daily-time-on-social-media" \l "post-navigation-1"3.8 billion people worldwide use social media. Interestingly, 54% of these social browsers use social media to find products they need. With these statistics, it’s no wonder that businesses flock to the many different platforms to market their services or products. While competition is fierce, if you can harness this powerful medium correctly, you can give your business the publicity it needs.
This goes for multifamily communities as well, so as a property manager or owner, how can you effectively market your apartment on social media? How can you make your campaign stand out from the crowd? We recommend using these five tips to get started:
Set Your Goal
Before you start your apartment social media marketing journey, you need to set your goals, plan accordingly, and adjust as you go. When you set your goals, you should take note of the following:
Who is your target audience?
What type of content will you post on each platform (if you are using multiple platforms).
How often do you plan to post content?
How will you do the photos or videos?
Social media platforms allow property managers to quickly and easily connect with tenants and residents. Using tools such as Loomly, you can post to every platform simultaneously, monitor conversations, and respond to inquiries.
Choose the Right Social Media Platform
The right social media is crucial to ensuring your message is heard. This platform should be the one where your ideal audience congregates. Let’s say your target audience are people aged 30-45 years old, Instagram and Facebook are the best options. If you want to reach out to younger demographics, you can utilize TikTok.
Facebook, Twitter, and Instagram are a few of the larger ones that have accumulated millions of users. Each of these platforms caters to a different demographic and has its own long list of features and benefits. Thus, you can select which is better according to your goals, target audience, and strategy.
For marketing multi-family housing communities, managers can choose the following platforms.
Facebook: Offers marketers a unique place to build their brand by taking advantage of social media ads and boosting posts.
Instagram: Particularly effective for increasing audience size due to its emphasis on photos.
LinkedIn: Helps increase awareness of your property, drive traffic to your website, and solidify relationships with current customers.
Twitter: It's also a terrific resource for multifamily marketing, as it reaches people of all ages and interests.
Magnetize Your Clients With Captivating Visuals
“A picture is worth more than a thousand words” is a cliche, but the truth is, quality photos make all the difference. Adding visuals to your marketing mix will help you connect with potential and existing tenants. That's because visual images help simplify complex topics and make them easy to remember. Having said that, it's vital to have quality photos that attractively showcase your property.
To be effective, the photos need to be professional-looking. They should make prospective renters feel like they are viewing the inside of the real place, just like they would find it by looking through the windows or doors. If you can’t make